brought to them Next we have them make a list of prospects think could use our products Next we
have them cross-match the list to show which benefits would fit each prospect Those who cross-match in
many ways will be priority prospects Those who do bot cross-match at all are very Low-priority prospect
By assigning a numerical value to each prospect we antomaticcally climinate wasted prospecting time
and develop a prospecting advantage image of our ideal prospect when it time to prospect will be the best
for Moore Wallace to call