Our clients – the key link in the relationship between
the company and the consumers – were also consulted
during the year of 2013. This process was conducted
through a satisfaction survey involving more than
a thousand interviews including the participation
of the company’s leaders across all the channels of
our business: auto-service, retail and food services.
BRF is committed to listening and attending to the
requirements of all stakeholders that play a role in
determining its future. For us, these opinions are
essential if we are to make the adjustments in our level
of service which in spite of all has still not reached the
standard of excellence we are seeking – whether in
terms of punctuality, excellence of service, or in visiting
plans and deliveries. The perception of our clients and
consumers is critical to the structuring of this new BRF,
a company which will migrate from an industrial focus –
maintaining its productive potential - to a model which
is absolutely market oriented. As an integral part of this
strategy, the entire senior management of the company
is to be directly exposed to contact with the point of sale
through a far-reaching program of visits to supermarkets
and small retailers.
Our clients – the key link in the relationship between
the company and the consumers – were also consulted
during the year of 2013. This process was conducted
through a satisfaction survey involving more than
a thousand interviews including the participation
of the company’s leaders across all the channels of
our business: auto-service, retail and food services.
BRF is committed to listening and attending to the
requirements of all stakeholders that play a role in
determining its future. For us, these opinions are
essential if we are to make the adjustments in our level
of service which in spite of all has still not reached the
standard of excellence we are seeking – whether in
terms of punctuality, excellence of service, or in visiting
plans and deliveries. The perception of our clients and
consumers is critical to the structuring of this new BRF,
a company which will migrate from an industrial focus –
maintaining its productive potential - to a model which
is absolutely market oriented. As an integral part of this
strategy, the entire senior management of the company
is to be directly exposed to contact with the point of sale
through a far-reaching program of visits to supermarkets
and small retailers.
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