The common code for coffee community was proposed to solve unstandardized coffee production income distribution and cultivation sustainability methods problems coming from the global coffee crisis It was the result of close cooperation among agencies in Germany with a mission to bring together producers trade unions NGO and other coffee industry stakeholders to accept a universal coffee practices agreement 4C was conducted for enhancing the high quality by implemented sustainable cultivation methods among oversupply condition of coffee products during the coffee crisis By separating 4C coffee from the ordinary coffee the 4C members could get higher coffee price from the 4C unit One of the goals of 4C is to provide a small premium price and specific market channel access to reward environmentally sustainable coffee farming and processing which will eventually result to a redistribution of income obtained from coffee production Large international coffee processors have adopted 4C as part of their corporate social responsibility in their effort to solve the problems that they have created