This incident is intended to demonstrate
organizational issues and challenges that can
threaten a company’s short- and long-term
performance, as well as the long-lasting
implications of strategic decisions made by
management. CCC and CCE Web sites
provide additional information in terms of
financials and press releases. Consulting these
sites is an excellent means of seeing how
companies use Internet technology to provide
information at such times. This case includes
concepts related to crisis management and
business continuity planning, political, legal
and socio-cultural environments in
international business, leadership and
decision-making, and marketing. Study of this
incident should prove helpful to firms
operating in the global arena in identifying
similar situations and in developing
appropriate organizational strategies.