Differentiation and positioning
Product
The British Council is differentiated on features, performance, style and design of quality skill teaching by teachers to develop English language for all the students.
Services
The British Council has every classroom with air conditioner so they have convenient for their customers. They also careful of the customers.
Channels
The British Council design their channel coverage, expertise and performance. Customer can receive the information and promotion.
People
The British Council through our qualifications, training courses, networking events and resources, they support teacher trainers and educators to develop their English teaching and language skills.
Image
The British Council have brand image that the customer easy to remember their image such as distinctive benefits and positioning.