Cash Cows: Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share, but low growth prospects. It can be a dog or again it can be a question mark & star. The cash cow products of Under-Armour are misfit shine activity tracker, up move by jawbone. The market share of this product 15.46 % and market growth is 11.82 %.