#MadeForMe Consumers look for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all Designed for new born infants, Johnson's Baby First Touch Range is the winning innovation in the Baby Care Category Designed specifically for babies with nappy rash, Sudocrem Care & Protect innovation from Actavis Plc wins Nappy Cream Category Adapting to the size and movement of the infant, Pampers new Active Fit range from Procter & Gamble wins in the Nappies innovation category