Print advertising of Faith in Face
What is the product (IN MY OWN WORDS)?
-A product that this advertisement would like to tell people is a facial mask which is the hydrogel mask with quality of make the customer look younger. Hold me tight is the name of this mask in Faith in Face brand. The blue label with the text “Hold on tight to youthful skin” tells people that this mask is anti-aging formula.
What makes it (the brand AND the advertisement) special or unique?
- This advertisement uses black and white picture of a western model and her posture is like she is trying to keep her face in shape and protecting her face from being changed.
- Using heavy font on some words including with “HOLD ME TIGHT”, “LIFTING & FIRMING HYDROGEL MASK” and label the word “HOLD” for emphasizing the quality of this product this method will attract people to read the type of this mask and know the qualities and feature of the product.
- Using pastel colors for background and the label then use the black and white colors that look more notable on the words which this method is used to attract people to read the text too.
- The pink circle label with “OH. MY DARING” follow with HOLD ME TIGHT is like your skin is telling you that ”hold me tight” which this way is useful and coherent with the brand’s name Faith in Face.
- The white stars are used as the symbol of the stars in Hollywood because the concept of this brand is like the Hollywood stars ae telling you the secret treatment of them for your particular problems.
- The logo of the brand with the brand’s name “Faith in Face” on the pink circle label.
Who is the target of the advertising?
- People who don’t want to get old and have wrinkles on their face or want to prevent their face from getting old and make their face firmer and have less wrinkles, especially women but men can use this product too.
How does each ad show us about the product AND target its intended buyer?
- There are the logos of Faith in Face in all advertisements, the different slogans of each product that tell about the qualities and features of the products such as in this ad that named this anti-aging hydrogel mask that Hold Me Tight that means the qualities of this mask that will help hold your face always tight, the text on this ad “Hold on tight to youthful skin” tell people that this mask can help them to be younger and always have youthful face. Giving different names of the products from another brand also makes the brand unique as you see from each ad which the name of general cosmetic products that you can see from the shops normally are Natural Whitening Night Cream or Anti-Aging Collagen Mask and so on but this brand name the products with the qualities or results after using them such as Miss Invisible Pore that like someone who win in the contest of who have less or invisible pore on face, Black and White Film Star means that in the past when we have only black and white media in television if you are a star in that period and not be white enough people might can’t see you in the dark scene or less light on set.