On the most fundamental level, many of those engaged in organizational development work link it to the survival of their organization. The message they send is, at its most basic, “unless we get our act together, we won’t be around to do any work.” Henrietta Zalkind, executive director of
the Down East Partnership for Children stated it this way: “I knew too many people who did really good mission work and yet didn’t take care of OD who went down the tubes. I was bound and determined not to have that happen again.”