Cultivate the undergraduates’ enterprise consciousness on the basis of their business and management background and establish their enterprise consciousness on proper ideology. Through education, the students are expected to understand the meanings of the three key factors of innovative enterprise: survival, contribution and value. They are supposed to regard career as the most attractive force and the expression of people’s value and also the social’s value. The students should build their dreams on the basis of social needs, sticking to the principal that adapting to the economic society’s needs and making full use of his/her quality.