Starting the revolution - 1989
When First Direct was launched on 1st October, 1989, 24-hour person to person telephone banking was untested and a completely new idea for the vast majority of the banking public. By offering people a full range of banking and financial services, normally only available from High Street branches, telephone banking sparked off a revolution in the banking world that has been growing ever since. It has now become the preferred method of banking for an increasing number of the UK’s 36 million banking customers.