The sport event team that is assembled to implement the event, represents another of the key stakeholders. For any event to be truly effective, the vision and philosophy of the sport event be shared by all of the team, from key manageris, artists and publicists, right through to the stage manager, crew, stewards and cleaners. No matter big or small, the event team is the face of the event and each member of the team is a contributor to its success or failure.