4.1 Product strategies
In term of product strategies, Club Med has been actively trying to develop new products to meet the changing needs of the customers by applying adaptations to its products. As said in the case, Club Med in was famous in applying a standard approach to the design and operation of its villages which is , but now with the raising Asian markets with different and distinct culture systems Club Med is trying to expand its blueprint by applying adaptations to its Asian business. With the eager to visit as many places as possible of the Asian customers, this need is well satisfied by Club Med’s creation of “package deals” for Asians in which there will be a three day Club Med stay as part of a larger tour. What’s more local food is also provided as Asian people are less adventuresome. Observing the raising market of Japan and Korea, Club Med has been training its staffs in Korean and Japanese to better serve the people in these two countries,