This independent study aimed to study student decision making to choose student BANGKOK UNIVERSITY RANGSIT CAMPUS province in order to help the investors to build and facilitate accommodation and facilities to meet student
by using questionnaire as research tool to collect data from 400 customers who are using services of educational guidance and using statistics, including percentage, mean, standard deviation, t-test, F-test, and MRA at statistical significant level of 0.05.
The findings showed that most respondents were female 288 person and male 112 person with the age between 20-22 years old, had the average income 5,000-10,000 Baht.
the overall levels of the marketing mix were moderate. Its separation in each parameter was also found that the first area was promotion factor with higher level, followed by the product factor,place factor and price factor .It is found that demographic factors Behavioral factors And the marketing mix Influence the choice of dormitory students feel at Bangkok University, Rangsit Campus.