Leadership in numbers
Thirdly, instead of more quantities per style, Zara produces more styles, roughly 12,000 a year Thus, even if style sells out very quickly, there are new styles already waiting to take up the space.
Zara can offer more choices in more current fashions than many of its competitors. It delivers merchandise to its stores twice a week, and since re-order are rare the stores look fresh every 3-4 updated frequently the ingredients are just right to create the sweet smell of success.