Greater or lesser celebs attract attention and often influence others, and it’s usually a plus. The Ice Bucket Challenge concept evidently had a head start. According to an item in the Chicago Tribune, the idea “came from a dare that was circulating among a group of pro athletes. Those who declined the ice bath were compelled to give $100 to a charity of the challenger’s choice.” Broad public awareness was propelled by mass media exposure via challengers Jimmy Fallon, Oprah Winfrey and many others