reviewed 49 definitions of reputation and summarized these definitions into three clusters of meaning: a state of awareness, an assessment or evaluation, and an asset. Reputation as a state of awareness centers on reputation as the attention given by a stakeholder to an organization (i.e., stakeholders are generally aware but lack judgment about the organization); reputation as an assessment involves judgment and evaluation; and reputation as an asset emphasizes reputation as a value closely associated with the consequences of an organization. Fombrun et al. (2000) suggested that different stakeholders may perceive a company’s reputation differently and that a good reputation starts from within the company. The current study focuses on employee perception and thus defines internal reputation as employees’ overall evaluation of the organization based on their direct experiences with the company and all forms of communication.