In 1971, Deci (1971) argued that some activities provide their
own inherent reward, so motivation for these activities is not
dependent on external rewards. In line with White (1959), Deci
referred to such activities as intrinsically motivated and raised the
question of how extrinsic rewards would affect people's intrinsic
motivation for these activities. Research reported in that and subsequent
papers (Deci, 1971, 1972a, 1972b) revealed that tangible
rewards (viz., money) could undermine college students' intrinsic
In 1971, Deci (1971) argued that some activities provide theirown inherent reward, so motivation for these activities is notdependent on external rewards. In line with White (1959), Decireferred to such activities as intrinsically motivated and raised thequestion of how extrinsic rewards would affect people's intrinsicmotivation for these activities. Research reported in that and subsequentpapers (Deci, 1971, 1972a, 1972b) revealed that tangiblerewards (viz., money) could undermine college students' intrinsic
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