The Lover archetype is connected by something deeper. Whether parental, spiritual, friendship or romantic, the Lover expresses affection and the feeling dimension. Lover can also be a pleasure seeker with an appreciation of real beauty and aesthetic value. The Lover is often found in cosmetics, jewelry, fashion, food and travel.
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Lover language is inviting, beautiful and poetic. The look of Lover can be ultra rich and sensuous, or warm and inviting