The possible higher valuation of organic olive oil compared to the conventional olive oil (H3) was analyzed by
calculating the average score of all items related to perceptions, beliefs and attitudes toward the two oils.
Subsequently, partial analyses were calculated by dividing the items into two groups (H4). In both cases, the
hypothesis that the value differs an average value of 3, which is the scale mean and would be indicative of the
equality of both oils perceived by a T-test, was tested.