Business Letters: Importance and Essentials of a Good Business Letter!
Business Letters:
Business letters are the life-breath of business. Despite the availability of telephone, conventional mail is still very popular. People like the feel of a good old “letter” in hand. It also increases the reach of a business house.
A letter is written to reach where you cannot reach yourself, and say what you cannot say yourself personally. Thus a letter plays the role of your representative or ambassador. All the qualities of a good ambassador – the polish and the courtesy, the knowledge and the convincing power – have to be there in a good business letter.
The competition in today’s business world is described as “unreal” — too hard to believe. Those who have survived the competition and made it to the top are the ones who mastered, among other things, the art of writing good letters.
Moreover, it is found that nearly 70% of the world’s international business correspondence is in English. It follows some conventions which have to be learnt. These may of course change from time to time and from country to country have to make ourselves up- to-date in this matter.