If you are depressed from reading this chapter, we understand. If you are angry from
reading this chapter, we understand that too. There are many cybersecurity risks confront-
ing you and your business. You need to be very concerned.
We firmly believe that if you follow Sun Tzu’s advise, “If you know the enemy and
know yourself, you need not fear the result of a hundred battles,” you will be best prepared
to defend yourself and your business in a hotly contested cyberspace environment.
To help you “know your enemy,” we introduced the following cybersecurity threat
sources facing you and your business:
• Nation-states
• Organized crime and hackers
• Hacktivists
• Insider threats
• Substandard products and services
We also submit that a poorly trained workforce presents the greatest cybersecurity threat
to you and your business.
In this chapter, we exposed you to several types of cyber risks. We urge you to
relate the examples to your business. Doing so could reveal points of vulnerability that
need fixing.
Some people complain that the Cyber Age presents too many risks. We submit that
in a perfect world, there would be zero risk but as Yogi Berra said, “If the world were
perfect, it wouldn’t be.”42
While one could argue that Yogi is the Sun Tzu of our time, let’s not forget that it is
critically important that you “know your enemy.” If you don’t, you’ll never properly be
prepared. Yet, to prepare, you need to know yourself. Let’s now turn our attention to
how to manage cyber risk in your business through “knowing yourself.”