Abstract
The article is the record of an interview with the head Executive director Mr. Chanat discusses top producer of silver and gold jewelry in the world and wants to be the leader in specialized jewelry retailing in the AEC with growth coming in Asia.
Summary
1. the jewelry-making business, top producer of silver and gold jewelry in the world.
2. produce mass volumes of commercialized products that target the affordable luxury and “mass prestige” jewelry markets.
3. A company proving our capability manufacture a wide variety of jewelry products on a mass scale.
4. We already have a strong base for our business We want to move forward in the industry by expanding our retail business as it will allow us to capture more in the value chain.
5. The classic answer would be government policies and mega trends.
6. Next step, expand our scope, manage our people across various countries and importance in the company's expansion realize our potential.
7. The AEC is a positive force consumer consumption will grow strongly.
8. We have aggressive Growth plans in place Indonessia, Vietnam and Thailand.
9. Pranda wants to be the leader in specialized jewelry retail in the AEC.
10. We aim to capture more value within the industry chain majority of our growth coming in Asia.