Born into Technology Generation Z
Generation Z are those born between 1992 and 2010 of which most of them are early teenagers. They are also referred to as a silent generation, a digital generation, an iGeneration, net generation and generation quiet. They are responsible for the shaping of the perception of brands and products.
Characteristics of Generation Z
• They prefer instant gratification.
• They spend most of their formative years on the web, communicating via the internet with little verbal communication skills.
• They are not interested in physical meeting and development of sustainable relationships.
• They hold privacy in high esteem.
• They see no reason to step out of their homes and are not interested in living by any social norm.
Behavior
• Most teens who makes use of social media make purchases online.
• For every five, four will make use of social networks this year.
• They are not interested in brands as much as they are interested in the products.
• Of all US teens aged 12 to 17, 96% makes use of the internet monthly.
• Their interest is in finding and sharing as much as they can share.
• They are a generation of self-branders, loving the instinctive nature of the iPad as compared to other mobile devices.
• They communicate more through instant messages always updating and sending lots of text messages monthly.
• Old marketing methods do not appeal to them as they are discovering more ways to make information go viral.
Employment
• Generation Z is beginning to join the workforce. As far as they are concerned, there must be transparency, self-reliance, personal freedom and flexibility as far as the work place is concerned.
• It is better to ignore them as trying to force them fit into the traditional work environment might just lead to frustration.
• Most of them like to spend time searching for jobs or just job hunting.
• They expect access to social media at their place of work.
• They are most likely unable to sustain themselves as a household.
• They expect to be heard and responded to.
• As far as they are concerned, connectivity through modern means is as important as breathing.
• Facebook, twitter, LinkedIn and all forms of social media is part of their lives.
• They are the first to live in a world that gave them the guarantee of having what their parents never had.
• There is no Job prospects for them upon Graduation.
Education Trends
• Through the use of educational games and collaborative projects, educators can engage generation z better.
• Home schooling has become increasingly popular with them.
• There is an increased visual learning as Gen Z is involved in using the web.
• There is an increase in blogging and other types of online activities like podcasting, video editing and design.
• Incorporating games in the lives of Gen Z makes them more productive.
• The trend of education is changing as they are made more streamlined and more straight forward.
Predictions
• As compared to Gen Y, Gen Z will be more organized.
• They speak with more action and less noise.
• Their decision is more likely to be based on family discussions.
• They may be the most loyal generation since 1970.
• They are more interested in conversation than engagement and expects more from the brands as compared to before.
Born into Technology Generation ZGeneration Z are those born between 1992 and 2010 of which most of them are early teenagers. They are also referred to as a silent generation, a digital generation, an iGeneration, net generation and generation quiet. They are responsible for the shaping of the perception of brands and products.Characteristics of Generation Z• They prefer instant gratification. • They spend most of their formative years on the web, communicating via the internet with little verbal communication skills. • They are not interested in physical meeting and development of sustainable relationships. • They hold privacy in high esteem. • They see no reason to step out of their homes and are not interested in living by any social norm.Behavior• Most teens who makes use of social media make purchases online. • For every five, four will make use of social networks this year. • They are not interested in brands as much as they are interested in the products. • Of all US teens aged 12 to 17, 96% makes use of the internet monthly. • Their interest is in finding and sharing as much as they can share. • They are a generation of self-branders, loving the instinctive nature of the iPad as compared to other mobile devices. • They communicate more through instant messages always updating and sending lots of text messages monthly. • Old marketing methods do not appeal to them as they are discovering more ways to make information go viral.จ้างงาน•รุ่น Z เริ่มร่วมแรง เท่าที่พวกเขามีความกังวล ต้องมีความโปร่งใส การพึ่งพาตนเอง เสรีภาพส่วนบุคคล และความยืดหยุ่นเท่าที่ทำสถานทำงานเกี่ยวข้อง เพียง•การละเว้นเป็นการพยายามบังคับให้พวกเขาพอดีเป็นบรรยากาศการทำงานแบบดั้งเดิมอาจทำให้แห้ว •ส่วนใหญ่จะต้องใช้เวลาค้นหางาน หรืองานเพียงล่าสัตว์ •ที่ว่าการเข้าถึงสื่อสังคมที่ทำงาน •พวกเขาไม่สามารถจะพยุงตัวเองเป็นในครัวเรือน •ที่เขาคาดหวังจะได้ยิน และตอบสนอง •เท่าพวกเขามีความกังวล เชื่อมต่อผ่านวิธีการสมัยใหม่เป็นสิ่งสำคัญที่การหายใจ •เฟซบุ๊ค ทวิตเตอร์ อย่างไร LinkedIn และทุกรูปแบบของสังคมเป็นส่วนหนึ่งของชีวิต •พวกเขาเป็นครั้งแรกในโลกที่ให้หนังสือค้ำประกันของอะไรพ่อไม่เคยมี •แนวโน้มงานไม่นั้นเมื่อจบการศึกษาได้แนวโน้มการศึกษา•โดยใช้เกมการศึกษา และการวิจัย ความสามารถร่วมสร้างซีดี •บ้านอกได้กลายเป็นนิยมมากขึ้นด้วย •ได้เรียนการแสดงเพิ่มขึ้นเป็น Gen Z มีส่วนร่วมในการใช้เว็บ •เป็นการเพิ่มในบล็อกและอื่น ๆ ชนิดของกิจกรรมออนไลน์เช่น podcasting วิดีโอแก้ไข และออกแบบ •เว็บเกมชีวิตของ Gen Z ทำให้พวกเขามากขึ้น •แนวโน้มของการศึกษามีการเปลี่ยนแปลงพวกเขาจะง่ายขึ้น และตรงขึ้นไปข้างหน้าPredictions• As compared to Gen Y, Gen Z will be more organized. • They speak with more action and less noise. • Their decision is more likely to be based on family discussions. • They may be the most loyal generation since 1970. • They are more interested in conversation than engagement and expects more from the brands as compared to before.
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