The 2 major concerns are
1) Figures and Percentages : As we are not a public company, actual numbers are not significant and thus should not be mentioned. These includes the sales turnover/growth percentages.
2) Investment Amount : As there are many aspects of investment (stock, renovation, rental, building acquisition), the total amount of investment could be misleading and thus should not be mentioned.
Suggestion: we could say we invest a huge amount of money to acquire new building and invest to expand SIAM SWISS first boutique in SIAM SQUARE.
Overall, your writings are great, ROLEX wants us to share information in general but not too specific with numbers. The key message would be 35 years of SIAM SWISS.
Watch Out Points:
1) Use : Re-Opening rather than Grand Opening.
2) Use : Boutique instead of Showroom
3) Please delete this point:
· With its brand solidarity, Rolex has received positive customer acceptance even in the toughest times without any competitive pricing strategy being executed.
4) Suggestion Points to mention:
- The latest Rolex Boutique Concept
- Best Stock Assortment in Thailand ( Full range, all varieties)
5) TOTAL SQM: Approx. 150 sqm. (first floor 100 sqm. and second floor 50 sqm.)