We believe footwear will be crafted with our individual anatomy and biomechanics as the foundation. The DNA concept leverages rapid manufacturing to create a shoe built not only to your foot contours, but also to how you move. By pairing data acquisition (A sensor shoe tracks your details as you do a test run.), user behavior (Are you running or doing cross-fit?), and rapid prototyping it creates a method of mass-tailoring products. Within hours you have a shoe tailored to your foot, your movement, and your style. Shoes should be built for the way you move.