Factors at the time of purchase dramatically influence the consumer decision-making process. • In addition to what a shopper already knows or believes about a product, information, a store, or Web site provides can strongly influence a purchase decision.
Factors at the time of purchase dramaticallyinfluence the consumer decision-making process.• In addition to what a shopper already knows orbelieves about a product, information, a store, orWeb site provides can strongly influence a purchasedecision.