The shape is the second thing. The third thing operates on a different level. As humans, we are social, we are empathic, and that's great. Wouldn't that be a way to make mobile phones more intuitive? Think of a hamster in the pocket. Well, I can feel it, it's doing all right -- I don't have to check it. Let me show you the living mobile phone. So, once again, mobile phone-shaped box, but this one, it has a breath and a heartbeat, and it feels very organic. (Laughter) And you can tell, it's relaxed right now. Oh now, missed call, a new call, new girlfriend maybe -- very exciting. (Laughter) How do we calm it down? You give it a pat behind the ears, and everything is all right again. So, that's very intuitive, and that's what we want.