I was going to write you about tags for a long time but had no time for it
It's wrong usage of tags
Questions:
1) Why do you use different tags for Adwords campaigns? If we want to count traffic from google (our own campaigns + NEAT) - how will we do this? Calculate manually how you did before? For what reasons?
2) Why do you put ad title in FB campaign to utm_campaign mark? Do you know about utm_content tag?
3) Why don't you use utm_content for Adwords campaigns?
4) Why do you use different source tags like "TH_Google" and "TH_Google Adword"?
I have tried to calculate expenses for advertising in Google and FB for past campaigns and ROI, but it's impossible to do it automatically coz there's complete mess in tags.
But anyway I've figured out that all our expenses are waste of money coz ROI is negative.