•Strategy: established differentiation strategy.
•Structure: flat, decentralized structure.
•Skills: diverse range of service skills within management and staff.
•Style: strong, participative culture.
•Staff: specialized and experienced staff that are motivated and highly skilled. A well trained team who are proud of their hotel and respect and promote the brand values.
•Shared Values: clear and well communicated.
•Brand Strength: brand values well represented engendering brand loyalty amongst existing and new guests.
•Reputation: a strong reputation within the local market and corporate and travel trade markets for reliability, exemplary service and quality.