False Certainty
Developing a concrete plan for business operations has the potential to convey a false sense of certainty. Plans and projections are based on a planner's or manager's best guess as to how a business will evolve; however, there will always be unforeseen circumstances, such as overall economic climate and new competition entering the market. A business that adheres rigidly to a plan runs the risk of being unable to adapt to new threats and take advantage of new opportunities.