Digital Marketing
Wasu Koysiripong
The term was coined in the 1990s. It is also called “online marketing” and “Web marketing”.
Digital marketing is fast growing today because of two reasons. 1. Advancement in ICT 2. Digital natives are approaching the middle age (circa 45-65).
Digital Marketing
• As the Internet started booming around 1985, anybody born from that year onwards is generally a digital native except in some parts of the World. • In another definition, anyone who was no younger than 15 in 1985 is a digital native. In this definition, the oldest digital natives today are 44 years old. • Anybody not aforementioned is a digital immigrant.