• Customers are willing to pay a higher price for goods because the firm is assumed more likely to honor implicit warranty and service commitments.
• Suppliers offer better terms, both because the firm is more likely to make payments due for current purchases and because the firm is more likely to make larger future purchases.
• Lenders offer better terms because the firm is less likely to either default or delay loan payments.
• Valuable employees are less likely either to leave or to demand higher salaries to stay.