D. Ignore the human factor
It is not only concluded the staff using CRM within the
company, but also include consumer customers through
enterprise e-commerce system. No matter how good the
system is developed, it finally needs people to run the
operation. New things, there is always a kind of nature of
psychological conflict, a typical attitude is “I do not know
CRM what the hell, but I just do not like it.” In this case, if
the company in deploying CRM project did not give full play
to the role of teamwork of the entire staff, it is likely the
success of the system is very small. On the other hand, the
customer is humane. Therefore, if we really want to do
business and customer relations, I believe that companies
should take advantage of a variety of advanced technology as
a secondary condition, as a humane, personalized customer
groups to look at, with each client of every exchange must be
emotionally involved. This feeling is only likely to be from
the heart, which can not be replaced by robots or computers.
These two aspects of the business users must outset
involved in CRM projects, and to participate in the
planning, development, until the deployment.