At midday exactiy, at the sound of a cannon shot, truchs filled with ripe tomatoes unload their cargo in the center of town. This is the moment people have been waiting for! Excited crowds grab the tomatoes, and the world's biggest tomato figth begins. Neighbors also participate in the battle by throwing buckets of water from their balconies and windows to refresh the warriors in the walls of houses are covered in red, and participants are knee-deep in tomato juice.