From setting up a business from scratch to kickstarting a one-off advertising, marketing or sales campaign – there are many ways to launch an online small business venture.Many small businesses use social media in tandem with traditional sales and marketing initiatives.Another small business that uses a combination of online and offline strategies is motoring website Motoriety.co.uk.Other avenues a small businesses can pursue include promotions and giveaways, creative hashtags for a Twitter account, and, in the case of the Independent Map Company (IDMC), a photographic exhibition