Consideration also needs to be given to the necessity for the induction programme to suit specific courses and cohorts. It should ideally offer maximum flexibility for aligning the learning resources available on the programme with the different learning styles/preferences, speeds and pre-induction technical abilities of individual students. This would ensure the highest levels of efficacy in aiding the acquisition, retention and success of students studying in online learning environments (O’Donnell et al., 2006; Phillips et al., 2004). Turner and Myer (2009) suggest that the use of a highly interactive online environment, including the implementation of social media and other Web 2.0 features, offers a vital tool for promoting a welcoming and inclusive image of the university to newcomers. They