About the experience: a consumer’s perceived experience positively affects Facebook purchase intentions. If the experience of shopping in a positive way, it allows consumers to shop online frequently. Online shopping experiences resulted in satisfactory outcomes and were evaluated positively; this will lead consumers to continue to shop on the Internet in the future (Shim et al., 2001).
The last factor is trust. Trust is a very important factor, which make consumer come to buy the products from Facebook. Trust in the online is particularly important because of the complexity and diversity of online interactions and behavior as insincere and uncertainties (Leeraphong and Mardjo, 2013). From the result: a consumer's perceived trust in online shopping affects Facebook purchase intentions. Consumer perceptions of the integrity and honesty of online retailers were found to be strong influences upon consumer trust in Internet shops (Rose et al., 2011).