Primary Target Market: The Primary target market for Starbucks Coffee Co.
in India is the young both male and female from the ages of 16-38. This
market is well educated and comes from middle class to upper middle class
population. Since our locations are close the newly opened call centers where
well educated and highly paid consumers work, special marketing strategies
will be used to gain their brand loyalty to Starbucks. The geographics of the
target market are mainly consumers who live or work in the vicinity of the
two proposed locations for the Starbucks Coffee shops