EPOS data was reviewed, and an accurate prediction of future sales to the end of the
promotion was made. This was then used to calculate future replenishment requirements.
Finally the merchandising teams were invited to devise clever ways to make shelves look
full at the end of the promotion without using a lot of stock. This resulted in fewer
‘remainders’ from a promotion that had to be written down. BTC is currently implementing
its design for a transformed end-to-end supply chain and the work described above is being
gradually rolled out. (Source: Philip Matthews, formerly Supply Chain Director, BTC)