Vicki: I think a brand should be true to me if I am going
one would notice and see that I finally caved in to a to be true to it.
Karen: Well, when Mary Kay changed that lipstick color do that to me!
Jean: A brand like that that has been around a long time, you can rely on it and trust it to do what it is supposed to do. Even after 15 years with that fridge, when the generator broke down, they came in and fixed it right away without ever asking a question