It is so common to see people with a beverage in their hands; a water bottle or a Starbucks cup, that discouraging a large number of potential customers from coming into our business doesn’t seem to make much sense. Sure, you might have to clean up a spill now and then but really – how often does it happen? When business was rolling, retailers could afford to “manage for exceptions” which is what this sort of sign actually attempts to do. Now we need to be more welcoming to all potential customers.