By 1968, Operation Match had more than a million respondents, and the mail was coming from colleges nationwide. Jeff Tarr and Vaughan Morrill sold the company to investors, who used the technology to match college roommates.
Tarr and Morrill’s computer dating was an idea before its time. When the personal computer became popular, electronic matchmaking became more common. Then the introduction of the internet also increased the creation of many new dating services with customers numbering in the tens of millions. They all run on essentially the same principles as Operation Match, but the technology is much more sophisticated-and certainly doesn’t rely on punch cards!