We saw that spas have played a significant role
in the historical development of tourism. While their popularity has declined in countries like the UK, it is still a very
large market worldwide, and some spas are enjoying a renaissance. The history of the development of the spa market
The history of the spa market goes back a long way, but the growth of the popular spa began in the 1990s. A report published in 1996 by Deloitte-Touche estimated that every year there were some 160 million visits paid to spa resorts in
Europe, the USA, and Japan alone. The same document suggested that there were over 2000 spas resorts in Japan, nearly 450 in Italy, and between 250 and 300 each in the USA and Germany. Deloitte-Touche’s research indicated that the proportion of spa visits to overall population was probably highest in Germany and Japan. However, length of stay for Japanese visitors was one of the lowest in the world at around one to two nights while French visitors were the highest at over twenty nights. In the same year, the Economist Intelligence Unit published a report, written by Nancy Cockerell, on European spas. This contained a number of interesting statistics, including the following:* In Germany, spa towns received between 40 per cent and 45 per cent of domestic and international tourist trips, and accounted for around one half of all visits to European spas. Spa visiting, in Germany, was popular with both sexes, and all age and income groups. It was also linked to social tourism and the health service in Germany.
We saw that spas have played a significant rolein the historical development of tourism. While their popularity has declined in countries like the UK, it is still a verylarge market worldwide, and some spas are enjoying a renaissance. The history of the development of the spa marketThe history of the spa market goes back a long way, but the growth of the popular spa began in the 1990s. A report published in 1996 by Deloitte-Touche estimated that every year there were some 160 million visits paid to spa resorts inEurope, the USA, and Japan alone. The same document suggested that there were over 2000 spas resorts in Japan, nearly 450 in Italy, and between 250 and 300 each in the USA and Germany. Deloitte-Touche’s research indicated that the proportion of spa visits to overall population was probably highest in Germany and Japan. However, length of stay for Japanese visitors was one of the lowest in the world at around one to two nights while French visitors were the highest at over twenty nights. In the same year, the Economist Intelligence Unit published a report, written by Nancy Cockerell, on European spas. This contained a number of interesting statistics, including the following:* In Germany, spa towns received between 40 per cent and 45 per cent of domestic and international tourist trips, and accounted for around one half of all visits to European spas. Spa visiting, in Germany, was popular with both sexes, and all age and income groups. It was also linked to social tourism and the health service in Germany.
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