1966 - Pocky is bornEzaki Glico first released Pocky Chocolate in 1966, promoting it as the world's first chocolate stick snack.
The 'Handle' InnovationThrough several brainstorming sessions and trial & error, the simple yet innovative idea of leaving a portion uncoated brought to the world, a new way of enjoying snacks.
The snack with a 'handle'.
Sound Full of BiteThe product name Pocky was inspired by the onomatopoeic snapping sound made while eating it - pokkin pokkin - to the Japanese ear.