In the context of SMEs growth, these parties in the distribution chain play major role by ensuring the supply of
the product to buyers, failure of which will culminate into scarcity situation. When this strategic approach is
applied, this relationship would be examined critically and possible avenues of inefficiency identified and
provided for in the overall management decision concerning SMEs products in event of a soured relationship
between the supplier and the buyer.
2. Method
In this study, the method adopted is an exploratory and descriptive research method. It is a method that calls for
quantitative and analytical investigation of a named phenomenon. The adoption of this method is to allow the
researchers to have adequate survey and freedom to report result independently and without interference in the
research and test process. In other words, the method guarantees freedom from experimental manipulation and
interventions by the researchers