The requirements of meeting the sometimes uniquely specific requirements of customers
has been causing Derrick’s management some serious headaches recently. They recognize
the importance of a client-focused approach to marketing and distribution, but are
beginning to feel that they are being exploited by some customers who are never satisfied
with the level of service provided, however extensive it may be. The satisfaction of
customer whims is beginning to cost big money, so Derrick’s has determined to conduct
a detailed analysis of the customers and their varying requirements. These are summarized
below: