As for consumers who choose to wait for the original DVDs in the second
period, they will pay more for a DVD because DVDs are durable goods that allow
them to view the movie repeatedly. When taking this repeated viewing into account,
a one-time view of the movie from a DVD should cost less than a movie ticket.11
This group of DVD purchasers is likely to follow behind the theatrical movie-goers
in terms of valuation, as they do not mind waiting for three to six months or even
longer for the DVD releases and they have to be compensated with enhanced features
such as language selection that is unique to DVDs.