The stakeholder management literature is another source for ideas on stakeholder classification, but as opposed to the stakeholder theory literature as discussed in the previous chapter, it takes the concept a step further as it also offers suggestions on how to manage the different categories of stakeholders. The next section will continue this discussion on stakeholder management, eventually leading up to the notion of corporate communications as a central point for stakeholder management. Some suggested frameworks for corporate communications strategies will be reviewed and the discussion will continue on how to effectively design communications to diverse stakeholders, where the literature of strategic ambiguity is consulted.
4.2 Stakeholder