Converse are one of those brands that continue to re-invent themselves on an ongoing basis and one of the reasons they are so successful is that they have genius marketing strategies like these. This is a very visual campaign that also used social media channels to increase awareness around the brand and engage a whole new audience. The key here is that it is nearly impossible to walk past the shop window without noticing the contraption that they had installed and as you can see sales went up a whopping 50% as a result.